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This article is a continued part of two articles part that you can read The Art of Renew Your Business Part One here.

Part Two

Try Get Sold by Yourself, pick the most successful competitors in your area and let them sell you. Play customer and be aware of how you feel during each step, and see why their approach works so well. Auto-makers buy each others cars and break them down to nuts and bolts. You can do the same thing in your space.

Do Pitch Your Enemy, find the most disagreeable son of a gun you can find and pitch him or her. Let them be as nasty as they please, then analyze later if anything they said had any merit. Be totally unemotional, and don’t defend anything. You’ll learn where you’re lacking after doing this.

Start an E-mail Newsletter. Give them useful some information week in and week out, or month in and month out. Make them happy to see your name in the “from” field. If they only hear from you when you want something, they’ll turn you off when they hear from you.

Offer Testimonials. Satisfied clients or customers can say things about you that you can never believable say about yourself. Use the person’s full name if possible when doing this.

Ask Questions. I can’t emphasize enough how important and how underused this tip is in business. Simply allowing people to verbalize their needs makes them happy and tells them you listen. It also allows you to hone in on the points to make when it’s your turn to talk. It’s strange, but we become so busy doing business that we have a tendency to overlook what’s in front of our noses. Most of the tips listed, would come about if we ever had the time to visit with our customers while doing business.